Best Practices Resources

Expert Marketers Drive More Revenue

VMware is continually looking for ways to provide value and improve our partners' marketing effectiveness and capabilities. The Marketing Resources section of the Partner Demand Center is dedicated to provide the latest Marketing Best Practices content including videos, research papers and toolkits to enable you and your marketing team to grow your marketing skills in the digital era.

A Sampling of our Marketing Resources

Social Demand Roadmap

We know how important marketing and social selling are to promote your business though sometimes it’s hard to find the right resources on how to get started. Working with Channel Maven Consulting, VMware created 15 bite-sized, 2 - 5 minute videos on how to get started with social media fundamentals, creating demand to drive awareness and utilizing social media and demand generation tools to find, influence and engage buyers.

Marketing Best Practices

Watch industry experts from Forrester, Gartner, Google, IDG, SiriusDecisions and Tech Target share marketing best practices and provide actionable insights to stay ahead of the game.

Build Your Marketing Expertise

A strong marketing foundation drives higher quality leads, more pipeline and increased revenues. Create this foundation with toolkits offering best practices and templates for a specific marketing function.